EMOTION-EVOKING VISUALS FOR HEART-LED BUSINESSES
Get a visual identity that is as sophisticated & streamlined as your client experience.
While we sure agree that your brand is so much more than just a logo, the reality is that your visuals are the first impression, so let’s make your brand’s visual identity as aligned and meaningful as the transformation you deliver.
But why keep trying and missing when all you need is the right expert to help you bring alignment into your offerings and growing business?
My work elevates heart-led coaches and six-figure businesses into muti-six-figure-level brands ready to captivate their audience instantly –and without saying a word– with memorable and intentionally designed logos paired with the right fonts, colour palette, photography and imagery.
Sure, you could try to do it yourself, again.
YOU MUST EVOKE THE RIGHT EMOTIONS DURING FIRST IMPRESSIONS
Take your brand from a one-of-many to the the-one-that-feels-right after an INSTANT CONNECTION in the eyes –and minds– of your audience.
ELEVATE INTO A MULTI-SIX-FIGURE-LEVEL BRAND!
I don’t need a crystal ball to know these things about you:
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ONE HOT-MESS-OF-A-BRAND
Things don’t look like what you once wanted, and nothing reflects what you are or where you are headed anymore. You have this pressing urge to bring order to the chaos but don’t know how.
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MULTIPLE PERSONALITY DISORDER
What you think is your vibe one day is no longer true the next. You have switched things around and picked random colours here and there, but designing and pairing things visually is not your strength.
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SOLUTION-AWARE, AT LAST.
You are tempted to DIY it again, but you have come to the realization that trusting an expert to guide you through the process once a for all is something not only you need, but you deserve.
You know that feeling of experiencing other brands and asking yourself, what do I do to look and feel like that?
1.
2.
You’ve purchased website templates and then realized you have two options: either you import and apply your perfectly-curated brand visuals (which you don’t have) or keep the template’s vibe –hello, mishmash!
3.
Visually speaking, you’re all over the map, and you are using different fonts, colours and styles on your website, social media, presentations, etc.
Your branding falls flat and there is a huge disconnect between the value you offer and the first impressions your audience experiences –yours are messy and confusing.
4.
You are getting frustrated. You want to look as sophisticated as the value you offer, but you can’t figure out how and as a result your confidence gets a tad shattered.
with emotion-evoking
WHAT WORDS CAN’T
Get ready to say
VISUALS
My signature Confidently Branded Visual Identity Intensive is the perfect choice for heart-led coaches and businesses to get to the heart of their mission and draw it out with thoughtful, cohesive, inspired, emotion-evoking visuals that say what words can’t.
YOUR BRAND SHOULD FEEL LIKE A FULL-BODY-YES
Get a brand designed to match you so well that it speaks to your audience when you can’t.
Your mission-led business needs a complete visual identity for lasting first impressions when you present yourself and your gift to the world.
If you are looking to find the right brand strategist and design expert to guide you in this journey, one that can translate your essence into visuals that speak to your values and to your audience in a meaningful way, then we may be a perfect match!
YOUR BUSINESS GETS TO FEEL MORE YOU THAN EVER BEFORE
Working together will be a journey of searching for full-body-yesses to craft a bespoke brand that captivates when words can’t, for lasting first impressions!
After our time together, you'll walk away with empowered feelings of clarity, confidence, and excitement about sharing your purposeful and aligned brand with the world.
CASEY LAUNCHED HER DREAM BUSINESS
“Norma is a branding genius and such a blessing in guiding me to launch my new brand with new visuals that feel truly authentic.”
Casey from The Twin Method
EVEN MORE KIND WORDS ↓
WHEN YOU ELEVATE YOUR VISUALS YOU WILL:
You can call this divine intervention because I have what you need to intentionally design brand visuals that reflect the true meaning and value YOU bring to the table.
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Every piece of your branding and marketing is aligned, consistent, polished and on point!
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Your visuals attract more of your dream clients without saying a word.
Your branding now measures up to how amazing you are and stops the scroll more than ever before.
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Staying on brand is now effortlessly easy and you feel confident and proud of everything you put out there.
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Speed up the process of marketing your business with drag-and-drop files to support your website, Canva templates, and more!
READY TO CAPTIVATE IN AN INSTANT?!
Start evoking the right emotions during first impressions
Darling, you have finally found a brand designer (who is also a brand strategist, messaging enthusiast, and website guru) to craft bespoke brand visuals that fit you oh-so-smoothly like a glove!
My signature process offers you these benefits:
A personalized one-on-one client experience
Honouring your opinions in the design process
Beyond-design guidance in the process
A clean and sophisticated design aesthetic
We’ll spend four to six weeks translating your business purpose and strategy into a completely aligned brand identity with matching typography, colour palette, logo, photography and imagery.
I AM AN INCREDIBLY TALENTED CREATIVE
WHO POURS HER HEART INTO EACH PROJECT
Get the result that you’ve always wanted but were never quite able to articulate yourself.
Now you can walk away with visuals you can’t wait to show off!
This will be the best show and tell ever. Your new branded materials will forever excite you to show up and tell everyone what you have to offer.
LET’S BREAK IT DOWN
Building a memorable brand takes more than a well-designed logo.
My visual identity process is designed to create a beautiful visual ecosystem for your brand for a more holistic, heart-centred, and aligned approach to branding.
OUR JOURNEY TOGETHER INVOLVES THREE KEY STEPS:
Discovery & Inspiration
First, we will dive into your business to learn about your goals, target audience, and brand personality. Then, we'll have fun gathering visual inspiration in a Pinterest board –we will have lots of fun doing this– and get on our way to craft a purposeful brand that truly resonates with you and your audience.
Visual Strategy & Design
Let's get started on the design process! First, I'll create a few logo and brand concepts for you, and this process will include secondary marks, patterns, textures, gradients, fonts, photography and imagery to add depth to your visual styling. Then, we'll collaborate in revising and refining until every detail is perfect for a well-thought-out aligned brand that represents who you are.
Launch & Polish
Pop the champagne, darling! We must celebrate how perfectly everything is and feels. Of course, launching your new brand on social media is only the beginning, but to fully embody the brand and bring it to life, you must practice and maintain consistency across all your marketing visuals down the road –my support is always a DM or text away.
LET’S GET YOU STARTED
You will be so glad you said YES to YOU today.
Your new brand visuals will allow you to effortlessly style website templates, create eye-catching social media graphics, create promotional materials like t-shirts, stickers, and packaging, and improve your client experience from head to toe!
ONE PROMISE, ONE SIGNATURE PACKAGE
Visual Identity Intensive
A PERFECT FIT FOR:
Mission-led business owners and coaches who are ready to collaborate with a designer to make their vision for a polished and cohesive brand come to life!
Your brand visuals must convey the right emotion through an intentional and unified blend of colours, fonts, textures, white space, and refined design elements.
If you are looking for a fun and collaborative brand design experience that truly captures the essence of your business and you are ready to experience a full-body-yes, then you are in for a treat!
Experience a fun and collaborative brand design process that aligns with your strategy and vision with our Confidently Branded Visual Identity Intensive. We start with a Brand Discovery call and create custom visual elements like logos, patterns, and imagery. We'll also provide a Brand Board and Guidelines to keep you consistent. Your voice is critical in the design choices, and our synergy will result in an authentic and aligned brand identity system that captures your unique personality.
With your new authentic and aligned brand identity system, your brand will stand out and capture the personality that makes your customers say, "OMG, this is for me."
Your Package Includes:
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An intensive brand discovery call.
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A brand style, vibe, colour, and direction presentation.
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Four custom-designed brand concepts to review.
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Complete brand buildout with:
· Primary Logo
· Submark / Watermark / Variations
· Sub-mark and Favicon
· Patterns & Textures
· Typography / Font System
· Colour Palette
· Photography & Imagery
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A comprehensive PDF guide for brand style direction and consistency.
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Includes up to three marketing assets from the following menu: business card, social media banners, social media launch templates, mini presentation deck, etc.
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A planner and custom graphics to promote your launch!
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An opportunity to ask questions and get my professional feedback on how you’re using your new brand since your launch.
POPULAR ADD-ONS*
Sub-logo for product, course or podcast, custom icons, and additional marketing pieces.
*additional fees apply per add-on
DARLING, IS THIS A FULL-BODY-YES?!
Make the smart move and investment that will pay off in multiple ways.
Investing in my signature Confidently Branded Visual Identity Intensive will significantly save time, money and energy for you and your business while also making it so easy to apply your new brand visuals to your marketing and visual communications!
Visual identity intensive
FOUR PAYMENTS OF$847
CASHFLOW FRIENDLY, 4 CONVENIENT MONTHLY PAYMENTS
Visual identity intensive
TWO PAYMENTS OF$1,567
MOST WALLET EFFICIENT,
SAVE $254
Visual identity intensive
ONE PAYMENT OF$2,896
MORE BANG FOR YOUR BUCK,
SAVE UP TO $492
HEY YOU, DARLING
STOP OVERTHINKING IT & HOP WITH ME ON A CALL –like yesterday.
CLICK THE PRETTY BUTTON ↓
WHAT IF WE GIVE YOUR BRAND A HOME YOU ARE PROUD OF?!
Debut YOUR NEW BRAND VISUALS with a sophisticated, aligned and strategic Squarespace Website –and save the painful line “I don’t have a website, yet”
SEE SQUARESPACE WEBSITE PACKAGE ↓
GIVE YOUR BRAND A HOME YOU ARE PROUD OF
Squarespace Website
A PERFECT FIT FOR:
Mission-led business owners and coaches who are ready to debut their new brand with a strategic on-brand website to tell their story and sell their services and packages in the most efficient way!
Remember what they say:
“Your house is a reflection of you.”
A website is your online home, and with this package, you will debut your new brand and make your website a welcoming space that creates the right experience for your visitor to build instant trust.
This package is made for those who want to stand out amongst their competitors with a site designed with intention.
This service offers a speedy five-day process from the time the website copy workbook gets submitted and the final copy gets approved.
Design Strategy
1-Hour Web Design Strategy Session
Website template of your choice
Website Copy Workbook*
Mini Makeover: Text-Based Wordmark Logo Design
Mini Makeover: Font Systems & Color Palette Selection
Squarespace Website
Template Transformation and Customization
Up to 7 Pages*
Privacy Policy
Custom 404 Page
Conversion Copy & Design Strategy
Favicon (browser icon)
Lead Magnet (freebie) PDF connection
Stock Image Sourcing
Light Copyediting and Proofreading*
Basic CSS/HTML customization
Responsive, Mobile Optimized Design
SEO Tags for Photography
SEO Page Titles
SEO Page Descriptions
Google Analytics Connection
Google Search Console Connection
Sitemap Submission (Google + Bing)
Social Media, Scheduling, and Email Marketing Integration
20% Off the First Year of Your Squarespace Subscription
FREE domain (first year) with Squarespace
* Copywriting is not included.
* You are responsible for filling out the website copy workbook.
* You can add more pages for an additional fee.
* Lead Magnet design not included – design available at an additional fee.
* You can add an Instagram Landing Page for an additional fee.
Resources for Success
Instagram Launch Graphics
1-Hour Virtual Website Training
2-week Support
Price: $3975
BUNDLE YOUR VISUAL IDENTITY PACKAGE WITH A SQUARESPACE WEBSITE TEMPLATE AND SAVE
Bundle with a customized Squarespace Website template and save 25% – that’s $995 in your pocket!
Get a Customized Squarespace 7.1 Fluid Engine Website Template for your new brand!
This is a restyling of a Squarespace template of your choice designed by LaHG. We will customize an existing website template to fit your brand and business needs, and this process happens in five days flat (after you submit your completed Website Copy Workbook).
SQUARESPACE WEBSITE
REGULAR PRICE$3,975
SQUARESPACE WEBSITE
BUNDLED PRICE$2980
DON’T FORGET! ↓
Your package includes two weeks of post-launch support for technical issues and minor tweaks (for example: fixing a typo, changing a word, updating an email address, link or freebie file).
IMPORTANT DETAILS ↓
1. Adding your first blog post (if available at the time of service) to your blog page is included, but adding extra blog posts costs an additional $99 each and must be discussed in our meetings.
2. Connecting your lead magnet (freebie) means that you will provide the file for downloading and does not include graphic design services.
BONUS ↓
Website Debut Social Media Graphics to share your new website with your audience!
DARLING, IS THIS A DOUBLE FULL-BODY-YES?!
VISUAL IDENTITY & WEBSITE
Make the double-smart move that will pay off in multiple ways.
Here is an opportunity that won’t knock twice on your door!
Bundle your brand’s Visual Identity Package with a Squarespace Website package and save $995, plus enjoy all the benefits that come when you own and run your little corner of the internet to market your business and bring in aligned potential new clients on demand!
Visual identity intensive + WEBSITE!
FOUR PAYMENTS OF$1592
CASHFLOW FRIENDLY, 4 CONVENIENT MONTHLY PAYMENTS
Visual identity intensive + WEBSITE!
TWO PAYMENTS OF$3057
MOST WALLET EFFICIENT,
SAVE $254
Visual identity intensive + WEBSITE!
ONE PAYMENT OF$5,876
MORE BANG FOR YOUR BUCK,
SAVE UP TO $492
You don’t need a website?
In that case, take a look at the Visual Identity Intensive Prices only ↓
I’m as freakingly excited to collaborate on your brand’s visual identity design as you are!
YOU'RE IN THE RIGHT PLACE WITH ONE OF THE BEST
I work with sophisticated entrepreneurs and business owners with a great deal of experience in their niche and an intensely unique purpose calling.
Are you a heart-led coach, business owner or entrepreneur looking to develop or elevate your brand’s reputation and online presence with a top-notch studio you can trust?
Look at Her Go delivers Brand Strategy, Design, and Messaging developed to the highest possible degree for mission-led business owners to grow and captivate an audience while focusing on market growth.
I have a BBA and a BGD (Bachelor’s in Business Administration and a Bachelor’s in Graphic Design), a myriad of experiences working with Fortune 500 companies during my agency and corporate years, and a library of glowing client testimonials.
“I knew that working with you would get us where we were supposed to be years ago.”
– MIHAELA RUSU
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Here are a few things you can expect from my design process:
A fun collaboration since you know your business best and design is my expertise. Let’s work together and create something amazing!
Inspiring + fun "client homework" that will challenge you to dig deep into your brand foundation.
Intentional project timelines because our time as business owners is precious and accountability is key.
Good communication so we’re both on the same page throughout the process to create the best final result possible.
Formulating and maintaining procedures and structures to enhance efficiency and profitability.
From here on, I’ll be there for you as you implement your visual brand into all your communications and marketing! And since I’ll know your brand like the palm of my hand, you can count on me as a member of your dream team to receive the right support when design needs arise.
HEY THERE, DARLING!
I’m Norma Oreadi, the Brand Strategist, Messaging Expert, Graphic Designer & Website Queen Behind Look at Her Go Studio
Norma Oreadi is a Brand Strategist and Messaging Extraordinaire, Visual Identity and Website Designer, and Organic Launch and Conversion Copy Enthusiast serving heart-led small businesses, coaches and female entrepreneurs to elevate into multiple six-figure-level brands.
In 2018, Norma traded her thirteen years of trajectory working for creative and marketing agencies designing – mainly behind the scenes – for Fortune 500 Brands like Scotiabank, Maple Leaf, and International Delight (to name a few) to follow her dreams, become an entrepreneur, and prove to herself she had what it took – little did she know what she was getting into!.
At that time, and in mids of a full-blown pandemic, she co-founded, in partnership with a Content Strategist, a Brand Design and Website Boutique. Then three years later, she moved on to do it all over again, this time by herself – and with a pre-teen and a toddler by her side – with an expanded and elevated vision.
DARLING, IS THIS A DOUBLE FULL-BODY-YES?!
VISUAL IDENTITY & WEBSITE
Make the double-smart move that will pay off in multiple ways.
Here is an opportunity that won’t knock twice on your door!
Bundle your brand’s Visual Identity Package with a Squarespace Website package and save $995, plus enjoy all the benefits that come when you own and run your little corner of the internet to market your business and bring in aligned potential new clients on demand!
Visual identity intensive + WEBSITE!
FOUR PAYMENTS OF$1592
CASHFLOW FRIENDLY, 4 CONVENIENT MONTHLY PAYMENTS
Visual identity intensive + WEBSITE!
TWO PAYMENTS OF$3057
MOST WALLET EFFICIENT,
SAVE $254
Visual identity intensive + WEBSITE!
ONE PAYMENT OF$5,876
MORE BANG FOR YOUR BUCK,
SAVE UP TO $492
You don’t need a website?
In that case, take a look at the Visual Identity Intensive Prices only ↓
